The e-commerce boom is driving a permanent shift to digital shopping as consumers find the convenience and safety aspects of online shopping. Globally, consumers want to approach a brand easily online remotely. They expect companies and brands to strengthen their online to retain their loyalty.
Besides, the post-pandemic had reformed spending behavior - most consumers spend more cautiously where value for money and personal values are key decision factors.
More than 50% of consumers want products and services that are uniquely tailored to them.
According to Euromonitor International's Voice of the Consumer: Lifestyles Survey 2021
Obviously, personalized digital services and products will be the bright spots in the whole e-commerce picture.
The emulator brand we created for this project.
Style by YOU is a new brand perfectly embracing the requirements of this new era:
Focusing on their online sales through branded website, approaching and taking care of customers through personalized digital experiences, clearly showing brand beliefs and philosophy.
The jewelry product portfolio is personalized based on the individual identity of consumers - “Nowadays, jewelry is not only accessories but also a personality statement, expressing each individual's unique style of girls."
Our brand targets young women aged 20 to 35. They all have their own unique style but there are still differences in their motivation and shopping behavior.
Almost customers prefer online inspiration and consulting but purchasing at offline stores.
Customers want to try a diversity of styles, not border in one.
Social media is representing for their shopping culture.
Seamless experience from online to offline
Let customers express their style creativity through a personalized user experience
Inheriting the social media shopping culture
The recent tremendous growth of Vietnam’s D2C eCommerce market has led to technological maturity within the field. Nowadays, Technology is so accessible that almost every brand can leverage it to have a similar presence in the eCommerce space with ease.
Such an opportunity turns out to be a great challenge for D2C marketing: As different brands offer similar looks and experiences, how yours generate a truly outstanding, relevant, and memorable one?
Each brand has its own beliefs and philosophies. We build innovative solutions emblazoned with brand philosophy, incorporating shopping amenities that reflect the customer's culture, to create a truly unique brand experience.
A variety of layouts inspired from fashion magazines and lookbooks are put in use to create a flexible yet elegant user interface. Also, spatial details and typography are meticulously selected to perfectly fit and highlight each jewelry design.
The process of user research helps us realize that each person is a very unique individual that cannot be duplicated by anyone else. Though their jewelry preferences revolve around a few typical fashion personalities such as Sexy, Edgy, Feminine, and Active, their personal taste is a complex combination of those factors, whose amounts vary from person to person.
This understanding drives us to an outstanding feature that allows each user to find their personalized jewelry items in a simple and friendly manner: let them refine their fashion personality to varying degrees, based on which we recommend a suitable collection, thereby creating endless jewelry collections that are never replicated by anyone else.
Learning about personality is always a pleasure that never gets old. Jewel Quiz allows customers to discover their own jewelry preferences, from which they can easily choose and start creating their own collection.
Social media platforms have changed the way people shop. To encourage users’ shopping behaviors, we create and develop special social-network-inspired features, such as Shop by Stories, Shop by Social Media Feed, Shop by Influencer Recommendation.