OLLI Technology - a Vietnamese startup was founded in 2016 with the belief that Vietnam has the potential to be a more prominent player in the technology and innovation landscape. We believe that significant advancement can only be achieved by taking bold steps and challenging the status quo.
We have been striving towards building technology for life:
that suits Vietnamese people in all terms:
In the context of 2016, most Vietnamese are quite foreign to artificial intelligence (AI) although the wave of it developed very strongly around the world and promised to open a new era of technology.
“Through market research, we realized that many Vietnamese, especially the elderly and in rural areas, find it difficult to access and use high-tech devices due to language barriers.
At OLLI, we believe that technology in the home should not be a “barrier” or a “harassment”, but should be the creator of small joys that connect everyone and help you love your home more.
Therefore, OLLI pursues the mission of creating a smart device ecosystem that integrates a pure Vietnamese voice virtual assistant, bringing technology closer, and contributing to making life more comfortable and enjoyable.”
Our highest commitment is to serve the community with high-tech products that are crafted to the highest standards and can bring about a positive difference in the way we live our lives.
Our mission is to create an ecosystem of smart devices that integrate Vietnamese virtual assistants to make Vietnamese people's lives more convenient and enjoyable every day. And OLLI MAIKA smart speaker was the first product in this ecosystem.
After 4 years of preparing and completing, the first-in-class smart speaker for Vietnamese was introduced with the passion of making life more efficient and more joyful.
In the first step to the market and closer to consumers, the OLLI brand needs to be shaped clearly, vividly, and inspiringly, but also persistent with their vision. We are honored to accompany OLLI Technology in this important step.
We were able to understand the brand belief and translate it into the brand strategy and a unified digital brand experience - the website.
OLLI Maika is here, together, helping your family make small things that create daily joyful moments
After delivering the brand strategy & narrative for OLLI, DNA is commissioned to design the unified digital brand experience that translates the brand vision into the digital design and makes the users connect, engage, and embrace OLLI Maika.
We visualize the core factors of the OLLI brand and products through graphic patterns and motion illustrations on the website:
Artificial Intelligence (AI) - Core Technology
Sound - Core Product
Air - Voice remote control
To help consumers find themselves connected to our products and feel close to the seemingly alien modern high-tech, we encourage the brand to use photography depicting a multi-generation Vietnamese family, in the context of everyday life, with an indoor setting and warm lighting.
Besides, product-focus images show that our smart speaker is delicately placed in harmony with every corner of the house to make consumers see OLLI Maika as an indispensable member of their family.
With the inspiring-yet-innovative product offering, the 3 pages are crafted to deliver its focus services: Smart Speaker - Smart Home - Virtual Assitant
The "Smart Speaker" page takes responsible for introducing OLLI Maika to users in a vivid, intuitive, easy-to-understand but also emotional, surprising, and enjoyable.
Since this is the flagship and first product of the OLLI smart device ecosystem, we need two more supporting pages:
- A detailed description of each feature of OLLI Maika
- And a product order page.
Our smart speaker - OLLI Maika will promote its capabilities more as a hub to receive voice commands and control your smart home, making your life more comfortable.
The "Smart Home" page focuses on this feature and informs users of all devices that are compatible with our product.
At the same time, the website also supports users to buy these compatible devices with the speaker.
In order to help consumers overcome the cost barrier and experience our core product, we show them how to use Maika Virtual Assistant via mobile application through this "Virtual Assistant" page.